The Legend of Stan Smith

Stan Smith, A$AP Ferg, Nick Young, and more talk the enduring legacy of the Adidas originals Stan Smith.

Project Brief

Create animations to help tell the story of how the shoes got their name from a tennis icon and how the origin of his iconic shoe and it’s trancendence through the sneaker culture from the 70’s to present day. The animations will highlight features of the shoe from one transition to the next. These visual references will highlight the shoe details, logos and contour lines based on what the speaker is talking about during the transitions. Key animations will feature Stan Smith’s iconic signature.


Motion Graphics / Animation