Obsession is Natural

Kicks superstar Kristaps Porzingis is obsessed with getting better.

Project Brief

Create Illustrations that help tell Kristap’s story from his obsessive athletic nature and, his lifelong aspiration to what he does on and off and on the court in his pursuit to be the best of all time. The illustrations will be stylized sketches with a blue and white color pallet. Key illustrations will feature his basketball hero Kobe Bryant, Carmelo Anthony, Meek Mill, Usain Bolt, Conor McGregor and Mike Tyson. Videos and entrance animations on scroll triggers will support the story, keeping the user engaged throughout the article.


Art Direction, Illustration